PHX USA - +1 480 522 1074 x400 - WARD@DRAWBACKWARDS.COM

A little Intel birdie told us about some sweet new visual brand elements and marketing efforts that have the power of shapes written all over it.



Intel is taking a hint from Target, Nike, and Apple and is incorporating 16 new glyphs/shapes into its branding. The glyphs were created from recurring shapes that were found throughout the microprocessor’s features as the silicon is processed. They’re hoping that the glyphs help make the Intel brand more recognizable like Target’s Bullseye…